“Europe can still improve its interoperable and networked data exchange within supply and logistics chains.”
In a study conducted by GS1 as part of the European Federated Network of Information eXchange in LogistiX (FENIX), the majority of respondents from the European transport industry are in favour of digital standards.
This is seen as a prerequisite for making transport processes more transparent and thus more efficient.

Woolworths Australia, the largest supermarket on the Australian continent, implements 2D barcodes. After a successful pilot project, 50% of their meat and dairy assortment in 2022 has the revolutionary barcode GS1 DataMatrix. What made them switch to 2D barcodes and what benefits do different parties get from this?